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10 Things You Can Do To Sell (a Lot Of) Ads On Your Website
By Andrew Wroblewski, Thu Dec 8th
Here are (10) easy to implement ideas to increase ad sales onyour website: 1. Offer discounts to advertisers who spend more money orpurchase a larger volume of ads. 2. Offer your advertisers a free incentive or bonus if theyrenew their ads. It might be something like "purchase 11 months
and get the 12th free. You could also offer them a copy of aproduct you might be selling if they renew their currentcontract term. 3. You just don't have to sell add space at the top or bottom ofyour pages or even in the left/right hand columns, you can sellspace right smack dab in the middle of the page and have yourpage text "wrap around" the ad. 4. You can sell a lot more ads if you re-write some of thecontent of your pages to reference their particular product. 5. Offer potential ad customers free or additional listings onother parts of your site when they purchase regular ad space. 6. You can offer an honest endorsement of your advertisersproduct,
if they would be willing to supply you a copy to tryout. 7. In addition to #6, offer to place your personal review ortestimonial near their advertisement. This always acts like amagnet to draw visitors to the actual ad. 8. Dust off the P.T. Barnum in you and try offer special dealslike "pay for two months upfront and get a third month at nocharge" or "buy one get one free" or something similar to that.Use you creative mind! 9. If you website sells products that would be of interest toyour potential advertisers, offer them (your product) as"signing" bonuses for signing on as an advertiser on your site. 10. Give advertisers your personal guarantee that if they don'treceive a certain amount of exposures, clicks etc., that youwill give them another months worth of ad space for free. About the author:When not on his soapbox, Andrew Wroblewski is doing battle withthe thousands of programs that can affect you via hisant-spyware and removal website:http://spyware.pcwash.com where you can get a free scanof your computer system.
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